10 Best Dog Grooming Supplies To Stock at Your Store

You opened your pet store because you love animals and want to make a difference in your community. You’re helping dogs look and feel their best, and giving their humans the tools to care for them the way they deserve.

And when it comes to grooming? That’s where you can really shine.

The right pet shop products solve real problems, prevent health issues down the road, and make life so much easier for stressed-out pet parents.

When you help someone find the perfect brush for their shedding golden retriever or recommend a gentle shampoo that soothes a pup’s itchy skin, you build trust and loyalty that keeps them coming back to your store again and again.

If you’re wondering how to build the perfect grooming selection that meets your customers’ needs and supports their pets’ health, you’re in the right place.

Let’s dive into 10 of the best dog grooming supplies to stock at your store.

Must-Have Dog Grooming Products for Your Shelves

These are the best dog grooming supplies that fix the everyday at-home grooming struggles your customers deal with.

1. Gentle Shampoos

Every dog needs a good bath, but not all shampoos have the same gentle ingredients.

Many dogs have sensitive skin, allergies, or specific coat needs. In fact, about 10–15% of dogs suffer from atopic dermatitis, a common allergic skin condition that causes itching and irritation.

That’s why stocking gentle, natural shampoos shows your customers you truly care about their pets’ comfort.

Here’s what to look for:

Natural formulas with ingredients like oatmeal, aloe vera, and shea butter
Medicated options for common issues like hot spots or dandruff
Tear-free and puppy-safe options for new dog owners

2. Dog-Friendly Conditioners & Sprays

Shampoo gets the dirt out, but conditioners keep the coat looking healthy and feeling soft. Sprays are helpful for long-haired breeds or busy pet parents who want to keep their dog smelling clean without the need for constant washing.

Stock these essentials:

Rinse-out conditioners that soften, detangle, and protect the coat
Leave-in conditioner sprays
Hydrating sprays with coconut or argan oil
Deodorizing spritzes for quick freshening up

3. Grooming Brushes for Every Coat Type

Stocking grooming brushes in your pet store is a must. But here’s where a lot of pet parents get tripped up — they’re using the wrong brush for their dog’s coat type, and then wondering why it’s not working.

Every breed has different grooming needs. A golden retriever’s thick undercoat needs a tool that can reach through layers, while a curly-haired poodle needs something that gently detangles without pulling.

Carry a variety of grooming brushes so your customers can find the perfect fit:

Slicker brushes: Ideal for longer or curly coats (like goldendoodles)
Undercoat rakes: Perfect for double-coated breeds like huskies or Labs
Rubber curry brushes: Gentle on short-haired breeds and great during bath time
Combination brushes: One side for smoothing, one for detangling

4. Nail Clippers & Grinders

You know the horror stories — nail trimming seems to be one of the main things that stresses out dog parents. Half of them are terrified they're going to hurt their pup, and the other half tried once and had a traumatic experience.

When you offer them the right tools, it can be a huge weight off their shoulders.

Here are some ideas:

Safety-clipped scissor styles for beginners
Quiet, low-vibration grinders for anxious dogs
Clippers with built-in LED lights or safety guards

5. Ear-Cleaning Solutions

Floppy ears, allergies, and moisture can all lead to infections. That’s why a gentle ear cleaner is a must-have for many breeds, especially spaniels, Labs, and doodle mixes.

Here are some ear-cleaning solutions for dogs:

Non-stinging, alcohol-free ear washes
Pre-moistened ear wipes for easy use

6. Toothbrushes & Dog Toothpaste

Get this — 80–90% of dogs over the age of three have gum disease.

When you stock the right dental care products, you're potentially saving your customers hundreds in vet bills later on. Plus, you become part of their dog's long-term health routine.

Here are some dog dental care essentials to carry in your pet store:

Finger brushes for control and ease
Triple-head or angled brushes for quick coverage
Enzymatic toothpaste in chicken, beef, or peanut butter flavors

7. Grooming Wipes

Let's be real — some dogs absolutely hate baths. And some pet parents are juggling work, kids, and everything else. They don't always have time to give their dogs a full bath.

Grooming wipes are a lifesaver for quick paw cleaning, freshening up smelly fur, or wiping down ears.

Look for these types of grooming wipes for dogs:

Alcohol-free, hypoallergenic options
Deodorizing or moisturizing formulas
Individual packs for travel and big tubs for home

8. Styptic Powder or First Aid for Minor Cuts

Accidents happen. Whether it's a tiny nick during nail trimming or a scratch from exploring outside, it’s always a good idea for pet parents to have first aid basics on hand.

Don’t forget to stock these essentials in your pet store:

Styptic powder or gel (to stop minor bleeding)
Pet-safe antiseptic spray
First-aid kits designed for pets

9. Grooming Tools

With 41% of pet owners now grooming their dogs at home, it seems like more and more pet parents are skipping the groomer and opting for a DIY approach.

If you can give them the right essentials without overwhelming them, you might just become their go-to source for all things grooming.

Here are some grooming tools you should carry:

Cordless, low-noise clippers with guard attachments
Sharp but safe scissors with rounded tips
Deshedding gloves for nervous or squirmy dogs

10. Comfort Add-Ons

For many dogs (and their humans), grooming can be stressful. But a few thoughtful touches can make all the difference.

Consider adding these items to your pet store inventory:

Soothing paw balms
Microfiber dog towels or wraparound robes
Grooming mats for traction in the tub or sink
Calming sprays or oils with lavender or chamomile

How To Choose the Best Dog Grooming Supplies for Your Store

You already know your community. You’ve seen the regulars, their dogs, and the questions they ask. Use those conversations to shape what you stock.

If a customer asks for something twice, that’s your sign. But if a product keeps sitting on the shelf, maybe swap it for something more popular or donate it to a local rescue.

You don’t need to carry every product under the sun. Focus on quality, pet safety, and helpfulness.

Here's a tried-and-true approach:

Really listen when customers ask for things or mention they can't find something.
If you have a point of sale (POS) system like eTailPet, use sales reports to see what's actually moving.
Start small with new items, test them out, and expand based on what people actually buy.
Chat with your sales reps about starter kits, samples, or what's selling well in similar markets.

Display Tips To Make Grooming Products Fly off the Shelf

You’ve stocked the right products, now it’s time to make them shine. The way you display your grooming items matters. In fact, good visual presentation can lift sales by up to 30%.

A few simple changes can help your grooming section stand out:

Group items by need, not just product type. For example: “Bathtime Essentials” or “Senior Dog Grooming.”
Add real-world signs, like “Our store’s favorite shampoo for itchy skin!” or “Recommended by our groomer!”
Place a few baskets or bins to make the space feel more inviting and easier to shop.
Cross-sell by placing brushes near shampoos, or ear cleaner near dental care.

How eTailPet Can Help You Stock Smarter and Sell Easier

When you stock items that solve real problems, your customers notice. They trust your recommendations, they come back, and they tell their friends.

eTailPet, a POS system made specifically for independent pet stores, helps you keep that momentum going.

Instead of guessing what to reorder or spending hours managing inventory, eTailPet gives you pet-specific tools to make those tasks quicker, easier, and more accurate.

Here’s how it works:

Track what’s flying off the shelves: Easily see which products are selling well (and which ones aren’t), so you can make smarter inventory decisions.
Restock your bestsellers automatically: Set reorder points or reminders, so you never run out of customer favorites again.
Stay in tune with your customers: Save notes on customer profiles like “prefers tear-free shampoo” or “needs a deshedding brush for Max the husky,” so you can offer more personalized help.
Keep your e-commerce and in-store inventory in sync: When your inventory updates automatically, you don’t have to stress about selling something you no longer have in stock.

Schedule a demo with eTailPet today to see firsthand how our all-in-one solution makes managing your pet store easier than ever.