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More than 66% of U.S. households own a pet — and for 97% of those pet owners, their furry companions are considered family. Gone are the days of leaving the dog outside in a basic doghouse. Today’s pets have their own bedrooms, personalized diets, nutritional supplements, and even dedicated ASMR bathing channels on social media.
It’s heartwarming to see how much pet owners adore their animals — and how much they’re willing to spend on their pets’ comfort, health, and happiness. This is why your pet store needs more than just dry kibble and a few standard leashes. As technology evolves and their bond with their pets deepens, the demand for unique, high-quality pet products continues to grow.
To help you stay ahead of the curve, we rounded up 22 trending pet accessories you need to be stocking this year and beyond.
Let’s dive in.
Trending Pet Products You Need To Stock
Inventory is often one of the biggest expenses for pet store owners — and when products sit on the shelves too long, the costs add up even more. That’s why it makes sense to fill your store with products pet owners truly want.
Today’s pet parents are more informed than ever. They’re browsing online, reading reviews, and often walking into your store with a specific item in mind. If your inventory doesn’t match what they’re after, they’re likely to shop elsewhere.
The list below is based on real search trends and buyer interest, giving you a clear picture of what pet owners are actually spending their money on right now.
Calming Pet Products
Anxiety is one of the most common behavioral issues in pets — especially dogs. In fact, research shows that over 70% of dogs and over 50% of cats display some signs of anxiety, whether it’s triggered by separation, loud noises, unfamiliar environments, or changes in routine.
As awareness of pet mental health grows, many pet parents are actively seeking gentle, nonprescription ways to help their animals feel more at ease. While prescription medications are sometimes necessary, many consumers are exploring natural calming solutions as a first step.
Popular calming products include:
- Happy Hoodie: This soft, stretchy garment is worn around a dog or cat’s head and ears to provide gentle compression, helping reduce anxiety during stressful events like grooming, thunderstorms, or vet visits.
- Pheromone collars and sprays: These mimic natural, calming pheromones that mother animals produce, which lowers anxiety levels during travel, loud events, or transitions to new environments.
- Melatonin treats: Help customers understand that melatonin can support pets with sleep issues or anxiety during travel or nighttime disturbances. Remind them to consult their vet first — and explain that melatonin isn’t ideal in all cases, like air travel, where pets need to stay alert to avoid injury.
- Lick mats: Lick mats are gaining popularity as a simple but effective calming aid. Perfect for spreading wet food or peanut butter, these textured mats encourage slower eating and provide mental stimulation. The licking process releases endorphins, which can calm anxiety and promote better digestion. Lick mats are especially useful for busy pet parents who want to keep their pets occupied during grooming or mealtime.
CBD-infused pet products are becoming more popular with customers looking for alternative calming solutions. That said, since research is ongoing and most veterinarians don’t widely recommend these products yet, it’s important to be cautious about what you stock. If you do choose to carry CBD items, make sure your staff is prepared to guide pet owners to consult their vet before use.
As pet anxiety continues to be a major concern, offering a range of well-researched, vet-approved calming products can be a thoughtful addition to your inventory — one that speaks directly to what pet parents are actively looking for.
Tech-Forward Tracking Devices
Pet owners are becoming more proactive about safety — especially for pets who spend time off-leash in open spaces, travel often, or have a habit of wandering. Tech-forward tracking devices give owners peace of mind while allowing pets more freedom.
Here are a couple high-tech accessories to stock:
- AirTag collars: These are standard collars designed to securely hold an Apple AirTag, making it easy to locate their pet using the Find My app. While they don’t provide live tracking or boundary alerts, they’re a budget-friendly, lightweight accessory for tech-savvy owners who want to keep tabs on pets around the neighborhood or at a park.
- GPS-enabled collars and fences: These use satellite technology to create virtual boundaries wherever owners travel with their pets. Ideal for off-leash training, traveling, or unfenced properties, GPS collars (like those from Halo Collar or SpotOn) alert pets when they near the edge of the boundary and notify owners in real time if a pet crosses it.
Pet Food Trends and Supplements
As pet owners become more aware of what’s in their pets’ food, many are opting for holistic diets that address their animals’ specific health needs, rather than settling for generic grocery-store kibble. This shift toward more mindful feeding is reflected in the growing demand for products that promote health, prevent illness, and cater to pets’ unique dietary needs.
Trending pet wellness and food products include:
- Freeze-dried treats: Treats like these are gaining popularity due to their nutritional benefits and longer shelf life. Freeze-drying preserves more of the natural flavor and nutrients in meat, making it a healthier snack option that pet parents prefer to buy. Many freeze-dried dog treats are single-protein and grain-free, catering to pets with allergies or dietary restrictions.
- Collagen sticks: Particularly popular for older dogs, collagen sticks support joint health and mobility. Rich in collagen, these treats help repair and maintain healthy cartilage. It’s a great product to stock for pet owners who have senior dogs or those dealing with arthritis.
- Slow feeder bowls: Designed for fast eaters, slow feeder bowls help prevent digestive issues like bloating or vomiting that can occur when pets eat too quickly. These bowls have ridges or patterns that encourage pets to eat slower, which promotes better digestion and a safer feeding experience.
- Pet probiotics: As more pet owners recognize the importance of gut health, probiotics for both cats and dogs are becoming a go-to supplement. These probiotics support a healthy gut microbiome, improving digestion and boosting immunity. They’re available in powders, capsules, or chews, which makes them convenient for pets with sensitive stomachs or dietary restrictions.
- Recipe books for homemade pet food: With more and more pet owners looking to create fresh, nutritious meals for their pets, recipe books that offer guidelines for at-home cooking are becoming increasingly popular. These books help owners make well-balanced meals that meet their pets’ dietary needs, with recipes designed for both dogs and cats.
- Specialized kibble: Stocking kibble for specific dietary needs is important — including options for dogs with sensitive stomachs, cats with urinary issues, grain-free formulas, and blends that support joint health or address allergies. These diets help manage conditions like gastrointestinal upset, urinary tract problems, and food sensitivities.
Offering a diverse range of food-related products and supplements not only appeals to health-conscious pet owners but also builds customer loyalty by showcasing products that prioritize their pets’ health and well-being.
Related Read: How To Store Pet Food in Your Retail Store
Home Surveillance and Automated Pet Care
As pet owners embrace technology, home surveillance cameras and automated pet feeders are becoming key tools for managing pet care while away. These devices offer convenience and peace of mind, ensuring pets are well-cared-for and safe even when their owners aren’t around.
Here are the must-have products in this category:
- Home surveillance cameras: These cameras function just like baby monitors — they allow pet owners to check in on their pets in real time. Some models even let them talk to their pet, so they can comfort them or give commands if needed. Plus, they help pet owners keep an eye on hired pet sitters or dog walkers to make sure their pets are getting the right care.
- Automated pet feeders: Controlled via smartphone, automated feeders give pet parents the ability to schedule and monitor meal times from anywhere. These devices give pet owners the flexibility to manage their pets’ feeding schedule without being tied to the house.
- Automatic litter boxes: Automatic litter boxes are a must for cat owners who don’t want an unsightly used litter box in plain view. They self-clean after each use, helping maintain a tidy space with minimal effort. Pair them with tofu cat litter — a rising favorite made from natural materials that neutralize odors at the source rather than masking them with artificial scents.
These devices work together to make pet care easier and offer owners comfort in knowing they can check in on their pets whenever needed.
Grooming Tools and Home Spa Accessories
Grooming gear is one of the most in-demand categories of trending pet products, especially as more pet owners tackle grooming at home. The right tools can cut down on mess, reduce stress, and turn bath time into something a little closer to a spa day.
Here are the latest grooming accessories to stock:
- Dog-shedding vacuums: These hybrid brush-and-vacuum tools suck up loose fur as customers groom — so it ends up in the trash instead of floating around their living room like fur tumbleweeds. It’s a great item to recommend to German shepherd and husky owners who find dog hair in places they didn’t even know existed.
- Breed-specific grooming brushes: Not all coats are created equal. Huskies and other double-coated breeds need an undercoat rake, while dogs like boxers or bulldogs do better with rubber brushes or soft bristles. Stocking brushes by coat type helps owners care for their dogs properly — without trial and error.
- Nail-scratching boards: It’s basically a board covered in grip tape with a hidden treat compartment. Dogs scratch to get the treats, and in the process, file down their nails — no clippers required. A lifesaver for rottweiler owners, since the breed is known for hating paw handling. This turns nail care into a game instead of a wrestling match.
- Towel warmers: Thanks to ASMR-style pet bathing videos from creators like ChocoDogger and Reign Storm Samuel, these are trending. They highlight towel warmers as part of a soothing routine, especially for bully breeds with sensitive skin.
With more pet parents looking to groom from the comfort of their home, these trending pet products make that process cleaner, easier, and a lot more enjoyable — for everyone involved. Plus, these influencers often have their own websites or Amazon lists, so you can see what they’re using and stock it at your pet store.
Related Read: 6 Fresh Pet Grooming Trends To Try in 2025
At-Home Training Tools
Professional dog training can be incredibly expensive — especially board-and-train programs, which often run into the thousands. Since more owners are training their dogs at home, YouTube channels like American Standard Dog Training are growing fast. Stocking the right tools for DIY dog training positions your store as a go-to destination for informed, hands-on pet parents.
Popular training accessories include:
- Treat pouches: This accessory is a must for positive reinforcement. The pouches clip onto a waistband, so owners can reward good behavior instantly, whether they’re working on recall at the park or basic manners at home.
- Prong collars: Often misunderstood, prong collars are corrective tools — not punishments. When fitted and used properly, they do not hurt the animal. They offer a way to communicate with strong or reactive dogs, which establishes boundaries in a clear and safe way.
- Interactive training toys: These toys go beyond entertainment by helping pets practice patience, focus, and problem-solving. One example is the Outward Hound Treat Maze, which challenges dogs to work for treats by nudging and spinning the toy. It’s a smart way to reinforce training concepts like “leave it,” “wait,” and “find it,” while also keeping high-energy dogs mentally stimulated.
At-home training helps build stronger bonds between pets and their people — and it’s more accessible than ever. Offering trending pet accessories that support this goal shows you understand how today’s pet parents train, play, and connect with their pets.
Use eTailPet To Stock the Latest Trending Pet Accessories
Keeping up with the latest trending pet accessories is one thing — stocking them at the right time, in the right quantities, and with minimal guesswork is another. That’s where eTailPet makes your life a lot easier.
Built specifically for independent pet retailers, eTailPet goes beyond your standard POS system. It’s an all-in-one, cloud-based retail management system that helps you track inventory in real time, automate reorders, and make smarter stocking decisions. With tools designed around how pet stores actually operate, you can stay ahead of product trends — without overloading your shelves.
Here’s how it works for your business:
- Automatic purchase orders: When inventory gets low, eTailPet can generate purchase orders for you — so you’re not scrambling to reorder top sellers or trending products.
- Smart reporting: See exactly which items are flying off the shelves and which are collecting dust. Real-time sales data helps you stock smarter, eliminate deadweight, and maximize revenue.
- Access to thousands of pet products: Choose from a vast catalog of pet products directly within the system. This allows you to stay informed on recalls, product updates, and new releases from trusted vendors.
- Give back with roundup donations: With eTailPet’s built-in roundup feature, customers can round up their purchases to support animal shelters and rescues. It’s a simple way to make sure even pets without a forever home can get the food, care, and toys they need.
You’ve got the trends. Now get the tools to sell them smarter. Schedule your free demo with eTailPet today.
