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Etail Pet
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The pet store
e-commerce website
built for independents

Building an e-commerce website with eTailPet helps you bring your products, services, and expertise online — with real-time inventory sync, built-in SEO, and flexible fulfillment options your customers can rely on.

One platform. No expensive developers. No gap between what your website shows and what’s on your pet store’s shelves.

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Build and Price
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Build a pet store website that
works for your business

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Customizable design

Most pet store owners aren’t web designers — and they shouldn’t have to be. eTailPet’s drag-and-drop website builder gives your pet store a polished, brand-forward online presence without writing a line of code. Choose from templates built for pet retail, customize your layout and colors, and launch a pet store website that builds customer trust before anyone adds to cart. 

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Synced inventory

If a bag of dog food sells at the register, your pet store website should reflect that instantly — not after a manual update, not after an overnight sync. eTailPet keeps inventory in real time across your storefront and your online store. Customers see what’s actually in stock. You never oversell, disappoint, or spend time reconciling two systems. 

 
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Mobile optimized

Most pet store shoppers browse on their phones. eTailPet websites are built to load fast and display cleanly on every screen size. Whether a customer is checking your hours on their commute or placing an order from the couch, they’ll have a positive experience on your pet store website. 

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Astro Loyalty integration

Your loyalty program shouldn’t stop at the front door. eTailPet’s Astro Loyalty integration extends your rewards program to your online store so customers earn and redeem points — whether they shop in person or through your pet store website. More ways to earn means more reasons to come back. 

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SEO and marketing tools

eTailPet builds search engine optimization (SEO) into every page of your pet store website, so you show up in results without a big-box marketing budget. Product descriptions, category pages, and site metadata are all configured to rank from day one. 

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BOPIS and flexible fulfillment

Customers want options. eTailPet supports buy online, pick up in store (BOPIS), local delivery, and home shipping from one platform. Customers choose how they want their order. You fulfill it without logging into a separate system or manually updating availability. 

 
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eTailPet's inventory tracking is a game changer.

"The ability for store owners to submit feature requests and getting them on the roadmap for development has been really important in terms of the transition."

Pennye Jones-Napier

Co-Founder & Co-Owner of the Big Bad Woof

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I would recommend eTailPet.

"eTailPet has this huge product universe that feeds in all these products from all the stores that use the systems so I think that's probably the best, most helpful feature."

Amy Ko

Owner, Ham + Bone

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We have used eTailPet ever since we first opened.

eTailPet was our first and only point of sale software. Their point of sale system with the website integration offers lots of customization, and support is always there, making them indispensable to us.

Ryan Meeks

Owner, Paw of the Family

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eTailPet is just so easy to use.

Their inventory system is intuitive and it perfectly integrates with our online orders. eTailPet is much easier than our previous point of sale system was.

Jody Maddox

Owner of Wags! Dog Emporium

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eTailPet has revolutionized
our business.

We've used eTailPet for three and a half years. Their point of sale system and product universe offer excellent item availability and pricing guidance. Their support is always there, making them indispensable to us. 

Janet

Owner, Pet Pros

Helping independent pet store owners stay independent

eTailPet unites your point of sale, pet store website, inventory, and marketing in one platform — giving you full control over how you operate and grow. 

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Pet store
e-commerce website FAQs

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What is a pet store e-commerce website?
A pet store e-commerce website is an online store where customers can browse your products, check availability, and place orders for pickup or delivery. eTailPet’s e-commerce website extends your physical store’s reach to shoppers who want the convenience of buying online.
How much does it cost to build a pet store website?

A custom-built website can cost thousands upfront, plus ongoing fees for hosting, maintenance, and developer support — but eTailPet’s pet store e-commerce website is included as part of your platform subscription with no separate web agency required. Setup is handled by eTailPet’s onboarding team, and stores can go live without any technical background needed.

Does eTailPet sync my online store with my in-store inventory?
Yes, eTailPet syncs your online and in-store inventory in real time. When a product sells in store, your pet store website updates automatically. When an online order comes in, your in-store count adjusts instantly. You always have one accurate view of your inventory across both channels. 
Does eTailPet support buy online, pick up in store (BOPIS)?

Yes. BOPIS is built into eTailPet’s e-commerce platform. Customers can place an order online and pick it up at your location with no third-party integration required. Local delivery and standard shipping are also supported from the same system.

Will my pet store website show up in Google search results?

eTailPet builds SEO structure into every pet store website it powers. Product pages, category pages, and site metadata are all configured for search visibility from the start. You get a site built to rank without needing a separate SEO agency or ongoing developer work.

Do I need technical experience to manage my pet store website?

No. eTailPet’s e-commerce websites are built for pet store owners, not developers. Updating products, adjusting pricing, and managing your online store all happen through the same dashboard you use to run your POS. If you need help, eTailPet’s support team is available.

How is eTailPet different from building a standalone pet store website?

A standalone website requires separate tools for inventory, payments, fulfillment, and marketing, plus someone to keep them all connected. eTailPet links your online store directly to your point of sale, so everything operates from one platform. You spend less time managing software and more time with customers, with inventory that stays accurate across every channel.

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