Independent pet businesses
We’re in it for the independents, the small pet business owners who serve pets and their parents. We’re in the business of turning customers into fans. That’s why we put you first—always.
Transparency
We’re up front and open about what we can do, our commitments and our promises.
Transformational work
We’re working to transform the pet industry by offering an all-in-one platform that helps independent pet businesses remain competitive and profitable.
Inspiration
We believe in doing our best, then doing better than that. We believe in using failure as a launching pad for learning. We believe in moving forward, working together, loving rather than judging, and doing the right thing even (or especially) when it’s the hard thing.
Love
Helping you succeed is our pet project. We love what we do and are passionate about sharing our talents, helping you bridge the technology gap and breaking down barriers so you can win.
Diversity and inclusivity
We’re the only female-founded company of its kind in this space, and many of our company’s employees proudly identify as BIPOC. We strive for diversity, inclusion and allyship in all that we do.
Curiosity
We’re curious by nature. We listen first and ask questions to continually evolve our business to serve you.
Smiles
No matter what, we have something to smile about. It never hurts.
