Founded by independent pet store owner Berenice Giannini

eTailPet is the only full-service solution created for pet businesses by a pet business owner. We’re real people behind our software. We know what it’s like to run a pet business because we’ve been there ourselves. We understand the challenges you face and the standards that you uphold. We’re thoughtful in how we implement changes and launch new products. We’re dedicated to you, and it shows in everything we do and are.

Our Core Values

We’re driven by a love of animals, a desire to serve our customers and a dedication to
diversity. So who are we and what do we stand for? Here’s our short list:

Independent pet businesses

We’re in it for the independents, the small pet business owners who serve pets and their parents. We’re in the business of turning customers into fans. That’s why we put you first—always.

Transparency

We’re up front and open about what we can do, our commitments and our promises.

Transformational work

We’re working to transform the pet industry by offering an all-in-one platform that helps independent pet businesses remain competitive and profitable.

Inspiration

We believe in doing our best, then doing better than that. We believe in using failure as a launching pad for learning. We believe in moving forward, working together, loving rather than judging, and doing the right thing even (or especially) when it’s the hard thing.

Love

Helping you succeed is our pet project. We love what we do and are passionate about sharing our talents, helping you bridge the technology gap and breaking down barriers so you can win.

Diversity and inclusivity

We’re the only female-founded company of its kind in this space, and many of our company’s employees proudly identify as BIPOC. We strive for diversity, inclusion and allyship in all that we do.

Curiosity

We’re curious by nature. We listen first and ask questions to continually evolve our business to serve you.

Smiles

No matter what, we have something to smile about. It never hurts.

Trusted by hundreds of pet retailers across the country

Get a demo

eTailPet's inventory tracking is a game changer.

"The ability for store owners to submit feature requests and getting them on the roadmap for development has been really important in terms of the transition."

Pennye Jones-Napier

Co-Founder & Co-Owner of the Big Bad Woof

I would recommend eTailPet.

"eTailPet has this huge product universe that feeds in all these products from all the stores that use the systems so I think that's probably the best, most helpful feature."

Amy Ko

Owner, Ham + Bone

We have used eTailPet ever since we first opened.

"eTailPet was our first and only point of sale software. Their point of sale system with the website integration offers lots of customization, and support is always there, making them indispensable to us."

Ryan Meeks

Owner, Paw of the Family

eTailPet is just so easy to use.

"Their inventory system is intuitive and it perfectly integrates with our online orders. eTailPet is much easier than our previous point of sale system was."

Jody Maddox

Owner of Wags! Dog Emporium

eTailPet has revolutionized our business.

"We've used eTailPet for three and a half years. Their point of sale system and product universe offer excellent item availability and pricing guidance. Their support is always there, making them indispensable to us."

Janet

Owner, Pet Pros

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By, with, and for pet businesses.