If you’ve been running a pet store for a while, you’ve probably noticed that the way pet owners shop keeps changing. And next year, they’ll spend more time, money, and love on their furry friends than ever before.
Knowing which trends to watch can help you sell more, connect with your customers, and keep them coming back. Luckily, there’s plenty you can tap into if you know where to look.
Here are seven pet industry trends to watch in 2026 — and simple ways small, independent pet stores like yours can make the most of them.
Let’s dive in.
Pets are family. And just like people, they need the right care to stay healthy. Wellness products are booming — with supplements, probiotics, dental care, and grooming items flying off the shelves.
For example, a dog owner might come in looking for a joint supplement because their older dog struggles to climb the stairs, or a cat owner might want a probiotic to help with digestion. These little things can make a huge difference, and customers are willing to spend.
Why it matters: Customers want products that help pets feel good and live longer.
How to take advantage:
Related Read: What Are the Top Pet Products To Sell in 2025? [& How To Manage Them]
Ever had your shoes or cords chewed by your furry friend? If you haven’t, surely some of your customers have.
Pets get bored, and bored pets can get into trouble. That’s why mental stimulation toys and puzzles are becoming super popular. They keep pets busy, happy, and smart.
Take interactive treat puzzles, which challenge dogs to figure out how to get the treat inside. Cats love toys that mimic prey, like laser pointers and moving mice. Mental stimulation can prevent problem behaviors.
Why it matters: Customers want pets to be healthy in body and mind.
How to take advantage:
Pet owners are paying more attention to what goes into their pets’ bowls. Organic, fresh, and refrigerated foods are on the rise, and some brands are even creating meals that more closely resemble what pets would eat in the wild.
Think about it — a dog owner who feeds fresh, healthy meals feels like they’re giving their pet the best life possible. They’re willing to pay for it. And that’s a huge opportunity for retailers.
Why it matters: Customers are looking for high-quality, healthy food for their pets.
How to take advantage:
Convenience is king. Busy pet owners want their supplies without leaving home, which is why local pickup and delivery are becoming essential. Even small shops can compete with big-box stores by making it easy for customers to get what they need.
Why it matters: Customers come back if buying from you is easy.
How to take advantage:
Even if you can’t deliver everywhere, offering same-day pickup or “order today, pick up tonight” options can give your store a competitive edge.
People love celebrating their pets’ birthdays, Halloween, and holidays. This means costumes, treats, party supplies, and themed toys are selling more than ever.
Why it matters: Customers want ways to show love for their pets, and they’ll pay for it.
How to take advantage:
Technology isn’t just for humans anymore. Smart collars, automatic feeders, GPS trackers, and AI toys are becoming increasingly common. They help owners monitor their pets’ health, activity, and safety from anywhere.
Why it matters: Tech-savvy customers want gadgets that make pet care easier and more fun.
How to take advantage:
Related Read: 6 Pet Technology Trends [+ How To Make the Most of Them]
Vet bills are rising, and many pet owners are looking for insurance to cover emergencies, surgeries, and routine care.
Why it matters: Customers want peace of mind, and insurance is a simple way for them to get it.
How to take advantage:
Keeping up with all these pet industry trends and trying to make your customers happy at the same time can feel overwhelming. That’s where eTailPet comes in.
Made for independent pet stores, eTailPet is an all-in-one point of sale (POS) system that gives you the tools you need to grow and succeed in 2026 and beyond.
With eTailPet, you can:
Ready to make your pet store future-ready? Discover how eTailPet can help you grow, connect, and stand out from the pack. Schedule a demo with one of our industry experts today.