New year, new you — that goes for your pet clients, too!
We’ve officially stepped into the new year, which means it’s the perfect time to refresh your grooming services and give your business a little upgrade. Just like we look for new ways to improve ourselves each year, your pet grooming business can do the same.
This year, why not try out some fresh trends that’ll not only wow your customers, but keep their furry friends looking and feeling great?
Pet grooming is getting a makeover in 2025, with exciting new trends that pet owners are sure to love. If you’re looking to add some new services to your shop and stand out from the competition, staying on top of these trends will help.
Let’s jump into the pet grooming trends you’ll want to try this year — and how you can easily implement them with the right tools, like a point of sale (POS) system with an integrated web builder.
Related Read: POS System for Dog Grooming: 11 Must-Have Features
Around 66% of pet owners agree that regular grooming leads to a healthier life for their furry friends — and many are willing to pay a premium for it. With the average grooming appointment costing $60, just imagine how much that adds up, especially in homes with more than one pet.
As pet owners continue to prioritize their pets' well-being, new grooming trends are emerging. To stay ahead of the competition, it’s important to integrate these fresh trends into your business.
Here are some of the most exciting pet grooming trends to watch for in 2025.
What’s good for the owner is good for their dog — and they won’t settle for anything less. Just like people are turning to more eco-conscious grooming for themselves, they’re looking for the same for their pets. With all the recent food and toy recalls, pet owners are increasingly prioritizing healthier, safer options, and they're willing to spend more for a better, gentler experience.
Eco-friendly grooming has moved from being a niche to a growing standard. More customers are choosing natural, organic, and sustainable products for their pets, from shampoos and conditioners to brushes and nail clippers. As this trend picks up, pet store owners can benefit by offering a range of eco-friendly products that are as gentle on the planet as they are on pets.
To stay competitive, stock up on biodegradable wipes, cruelty-free shampoos, and reusable grooming tools. Customers will appreciate the sustainability aspect and feel good about their choices, all while giving their pets the best care.
How Your POS System Helps:
A POS system with an integrated product catalog lets you browse available eco-friendly products from top suppliers and easily stay on top of recalls, ensuring you’re offering the safest options. You can also track inventory, set reorder reminders, and highlight green products on your website. Plus, promoting these items during checkouts or grooming appointments makes it easier for customers to choose sustainable products for their pets.
Mobile grooming has steadily gained traction, and it’s not slowing down in 2025. In fact, the mobile pet grooming industry is now worth half a billion dollars and continues to rise as more pet owners opt for the convenience of grooming services that come to their doorsteps.
This is especially attractive for pet owners with busy schedules, pets that get stressed in a traditional grooming setting, or elderly pets who struggle with travel. Plus, maintaining a mobile grooming van is much more economically friendly than running a full storefront, and for smaller teams, it’s a lot easier to manage.
Mobile grooming services are all about convenience, comfort, and trust. As more customers embrace this trend, it’s important to stay competitive — whether that means offering mobile grooming yourself or collaborating with local mobile groomers to expand your offerings.
How Your POS System Helps:
A POS system with an integrated website builder can help you manage your mobile grooming appointments more efficiently. With online booking capabilities, customers can easily schedule their grooming appointments right from your site, and you can keep track of all the details — like the type of grooming, pet location, and service preferences. Plus, everything in one system makes managing appointments, invoicing, and customer information smooth and organized.
Pet owners are always looking for ways to save time and money, and grooming packages or subscriptions are a great solution. Think of it like a membership program for pet care. Offering bundles such as a “full-service grooming package” that covers everything from baths to nail trims to ear cleaning — or even a monthly grooming subscription — can make it easier for customers to keep up with their pets' grooming needs without the hassle of booking appointments every time.
These types of packages aren’t just convenient for your customers — they’re a win for your business, too. Customers who sign up for a monthly or subscription-based grooming plan are more likely to stay loyal to your services, knowing they don’t have to worry about scheduling every time. Plus, they’re getting the peace of mind that their pets are always looking their best and staying healthy.
Having grooming packages also makes your revenue stream more predictable. Instead of fluctuating with one-time appointments, you can count on recurring revenue each month or quarter. This steadiness helps you plan for the future and ensures that your business stays afloat even during slower months.
How Your POS System Helps:
Your POS system with integrated subscription management makes it easy to set up and manage recurring appointments and payments. Whether your customers choose monthly or quarterly grooming services, your system can automatically handle everything. It’ll charge their accounts on schedule and even send out reminders for upcoming appointments. This way, you can stay organized without having to manually keep track of subscriptions, ensuring a seamless experience for both you and your customers.
Related Read: How To Offer Pet Subscription Services at Your SMB
Technology is transforming pet grooming just like it has other industries. From automated brushing tools to high-speed dryers, pet grooming businesses are incorporating high-tech gadgets to make the grooming process faster, more effective, and more enjoyable for both pets and groomers.
One big trend that’s taking off in 2025 is the use of high-tech dryers and washing systems that help reduce drying time without stressing out pets. Customers will appreciate a quick, comfortable grooming experience for their pets, and you’ll love how much more efficient your groomers can be.
How Your POS System Helps:
Keeping track of all the tools and equipment used in grooming services can get complicated, but a POS system can help you track maintenance schedules for all your high-tech equipment. You can even track usage and make sure your grooming staff has everything they need without having to constantly check in manually.
Pet owners are going all in when it comes to treating their pets like royalty. We’re talking more than just a quick bath and brush — people want full-on spa experiences for their dogs. Think massages, aromatherapy, facials, and even pawdicures! In 2025, we’re going to see more pet stores offering these luxury services that focus on relaxation and helping pets feel their best.
Some pet owners are booking their dogs for a whole “spa day,” where their pets get the full treatment — a soothing, multi-step grooming process that includes everything from calming massages to paw soaks for those sensitive feet. It’s like a spa day for your dog, and it’s becoming more popular as people look to give their pets the best care possible.
How Your POS System Helps:
A POS system with an integrated website builder is perfect for promoting these new services. You can easily create packages for your spa experiences on your website, so customers can browse, book, and pay ahead of time. On top of that, if your POS has integrated marketing tools, you can use your social media to let people know you’re offering these spa days. You could post something like, "Treat your pittie to a paw soak and a sweet doggie treat!" and include a link directly to your booking page.
Everything stays organized with your POS system, and it makes managing appointments for these luxury services super easy, so you can keep the experience smooth for your customers and their pets.
More pets are developing sensitivities to grooming products, especially those with skin allergies. Because of this, pet stores are seeing increased demand for hypoallergenic and gentle grooming products. Ingredients like oatmeal, aloe vera, and chamomile are becoming more popular in pet shampoos and conditioners, providing soothing treatments for pets with sensitive skin.
As a store owner, offering a variety of products that cater to sensitive skin and allergies can help you tap into this growing market. More customers are seeking out grooming products that are safe for their pets, which means you can meet this need and keep your customers happy.
How Your POS System Helps:
Your POS system can help keep track of all the hypoallergenic products in your inventory, ensuring you don’t run low on essential products. The integrated web builder allows you to create a dedicated section for sensitive skin products on your website, helping you promote them directly to customers who need them.
By tapping into these upcoming pet grooming trends, you can give owners exactly what they’re looking for — and a little bit more. Offering the latest services will not only keep your customers happy, but will position your grooming business as the go-to spot for all things pet care. So, whether you’re going green or offering a day of pampering, staying ahead of these trends will set you apart and ensure you’re meeting the evolving needs of your customers.
Related Read: Understanding the Demand for Pet Services in Your Area: 9-Step Retail Guide
Pet grooming is becoming more personalized, efficient, and tech-driven in 2025. Whether you’re offering mobile services, stocking eco-friendly products, or rolling out subscription grooming packages, it’s the perfect time for pet store owners to stay ahead of the trends.
To help you implement these new grooming services and trends, eTailPet has everything you need. With its integrated website builder, you can sell bespoke pet products and allow customers to schedule appointments online. eTailPet also lets you market to your customer base and social media followers, keeping them engaged with new services and offers.
Plus, eTailPet’s pet catalog features over 100,000 products from top suppliers, with easy reorder capabilities to ensure you never run out of your bestsellers. With tools designed to streamline inventory management, appointment scheduling, and customer relationship management (CRM), eTailPet makes it easy to offer new grooming services and trends in a way that enhances your business.
Ready to see how eTailPet can help your pet store thrive in 2025? Schedule a free demo today.