Neighborhood Pet Store Day
NPSD is one of the biggest sales days of the year for independent pet retailers. We built the flyers, social posts, and emails, so you can spend less time designing and more time selling.
Neighborhood Pet Store Day 2026
The countdown is on
Register for the NPSD Promo Webinar
The Story, The Strategy & The Tools
📅 September 9th, 2026 🕛 1:00 PM ET
Join IndiePet and eTailPet for a practical conversation featuring ready-to-use marketing templates, a step-by-step promotional calendar, and tools to help you make the most of Neighborhood Pet Store Day!
In-store
flyers, inserts, and handouts
Social media
posts, captions, and hashtags
Each week has an email copy generator. Scroll down to customize.
Your week-by-week promo roadmap
📲
Tag social channels at @neighborhoodpetstoreday and @etailpet
Add the hashtag #neighborhoodpetstoreday
Week of September 1st
Let your customers know NPSD is coming. Get it on their radar early so they can plan their visit.
How to use the templates
The buttons open ready-made Canva templates. Click "Use Template" to save your own copy, then swap in your store's logo, photos, and details.
Use the email copy generator as a first draft and polish with your voice and details. Just click "copy," then paste and customize.
You can also find more NPSD logos and assets provided by IndiePet here.
$2M
Last year, NPSD retailers generated $2M+ in MSRP sales.
$600K
Including $600K more than Black Friday weekend.
In-store
flyers, inserts, and handouts
Social media
posts that match flyer styling
Build Your Teaser Email
Fill in your store's details below and we'll write the email for you. Copy it straight into your email platform.
Week of September 8th
This is where excitement builds. Show off what you're celebrating with and start reminding customers why shopping local matters.
How to use the templates
The buttons open ready-made Canva templates. Click "Use Template" to save your own copy, then swap in your store's logo, photos, and details.
Use the email copy generator as a first draft and polish with your voice and details. Just click "copy," then paste and customize.
You can also find more NPSD logos and assets provided by IndiePet here.
NPSD is growing
Participating retailer numbers roughly doubled between 2023 and 2024, growing by about 77%, with over 1,200 independent pet retailers added to the event's Find-a-Retailer map.
In-store
flyers, inserts, and handouts
Social media
posts that match flyer styling
Build Your Countdown Email
Fill in your store's details below and we'll write the email for you. Copy it straight into your email platform.
Week of September 15th
Last call. Make sure nobody in your community misses the day.
How to use the templates
The buttons open ready-made Canva templates. Click "Use Template" to save your own copy, then swap in your store's logo, photos, and details.
Use the email copy generator as a first draft and polish with your voice and details. Just click "copy," then paste and customize.
You can also find more NPSD logos and assets provided by IndiePet here.
Shopping local matters
Up to $73 of every $100 spent at a small business stays in the community where it was spent.
In-store
flyers, inserts, and handouts
Social media
posts that match flyer styling
Build Your Final Reminder Email
Fill in your store's details below and we'll write the email for you. Copy it straight into your email platform.
Week of September 22nd
Show up big on the day, then thank your community for showing up for you.
How to use the templates
The buttons open ready-made Canva templates. Click "Use Template" to save your own copy, then swap in your store's logo, photos, and details.
Use the email copy generator as a first draft and polish with your voice and details. Just click "copy," then paste and customize.
You can also find more NPSD logos and assets provided by IndiePet here.
💡 Pro Tip
Invite customers to tag the store in their NPSD photos or leave a review, turning the day's energy into lasting social proof.
In-store
flyers, inserts, and handouts
Social media
posts that match flyer styling
Build Your Thank-You Email
Fill in your store's details below and we'll write the email for you. Copy it straight into your email platform.
Neighborhood Pet Store Day for the Win!
💰 Bigger than Black Friday
Last year, retailers celebrating NPSD generated over $2 million in sales, including more than Black Friday weekend brought in.
📈 Growing every year
Retailer participation grew by 77% year over year, with more than 1,200 independent pet stores now taking part.
🐾 Money that stays local
Nearly half of every dollar spent at an independent business stays in the local economy, compared to a fraction at big chains.
🎉 Offers they can't find elsewhere
Retailers unlock exclusive, limited-time offers during NPSD, giving customers even more reason to stop by.
Neighborhood Pet Store Day 2026
The countdown is on
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