Mark Your Calendar:
- Nov. 27th: Black Friday
- Nov. 28th: Small Business Saturday
- Nov. 30th: Cyber Monday
Shopping will be different this year due to COVID-19 but with a little planning, independent pet store owners can have a fantastic holiday selling season.
Prepare Your eTailPet Webshop
The purpose of Small Business Saturday is to bring customers into your pet store, however, the focus this year should be on your website. Providing digital shopping options will help keep pet parents safe with the convenience of contactless curbside pickup or local home delivery.
Use your eTailPet Shop Now page to promote your top-selling pet products and to inform pet parents of the special deals you will be offering during Small Business Saturday and beyond.
Your eTailPet Shop Now page is a great way to keep your local community informed on everything your unique pet store has to offer. You can upload custom banners with product images directly to your Shop Now page. Use the curated content in eTailSocial and upload a branded banner from one of our partner brands to highlight indy pet products.
Using your website is the best way to spark customer interest in both buying pet supplies online or stopping by your pet store on Small Business Saturday.
The Power of eTailSocial
Social Media is your best resource to engage current and new customers to inform them about Small Business Saturday.
eTailSocial allows retailers to post directly to their social media accounts and Google my Business with professional content from all the indy brands you love. eTailSocial also features Small Business Saturday, Cyber Monday and holiday banners and social media graphics to easily post.
Retailers can also create their own content and even connect post content created in Canva. eTailSocial demystifies social media – it’s like having your very own digital marketer in the palm of your hand.
Don’t be afraid to go live on Facebook or Instagram! Social selling is a fabulous way to introduce customers to new brands or products you would like to highlight at your store. This allows you to keep the personal approach that pet parents are so accustomed to when shopping in-store. Educate them on the nutrition and benefits that each product has for their furry loved one. Do a new product showcase and get interactive!
Set up your Facebook Shop, if you are an eTailPet user, there is already a feed to sync your webshop products to your Facebook Business page. Set up takes just a few minutes and customers who follow you on Facebook will be able to click right from your page to your eTailPet webshop.
American Express has several posters and other materials to promote Small Business Saturday free for all small businesses.
Get involved! Follow the Small Business Saturday Facebook page here and chat with other small businesses.
We are in this together! From one small business to another we are here to help.
If you’d like to see a demo on eTailSocial or eTailPet, schedule on our website or email [email protected].